As a Plastic Surgeon, You Master Form and Technique in the Operating Room. We Ensure Your Digital Marketing Reflects That Artistry.
Vitruviani specializes in luxury branding and digital marketing for plastic surgeons.
The mood board defines how your clinic will be interpreted at first glance. Vitruviani applies principles from luxury fashion and hospitality to align that perception with the standard of your work.
Refined logo design creates an instant impression of high quality, shaping first impressions before a single word is exchanged.
Web design is a built-in part of Vitruviani’s brand development engagements. Our approach seeks to communicate professionalism in seconds, setting the expectation of superior care.
Our web designs are built for mobile performance, with fast load times, responsive scaling, and touch-friendly navigation that project credibility and quality on any device.
Your Instagram feed is treated as your digital business card and a professional portfolio of your work. Curated, branded content builds patient trust and positions your practice at the highest level.
Branded design across every social post from stories to reels reinforce the impression of strong attention to detail, strengthening your brand positioning.
Branded collateral extends your brand identity beyond the screen.
Quality is reinforced through consistency. Extending your brand across all patient touchpoints projects meticulous attention to detail.
Across Industries, Well-Defined and Consistent Branding Can Increase Revenue by 23% Compared to Advertising Without a Brand Foundation.
Vitruviani introduces branding as the foundation of efficient plastic surgery marketing, ensuring that every digital interaction with your practice - website, social media, and advertising - projects a refined, trustworthy image that attracts patients who are less price-sensitive and more selective in their choice of surgeon.
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Ads grab attention, but if the branding of your plastic surgery practice looks inconsistent or low-effort, patients interpret it as a reflection of lower service quality. A consistent, refined brand ensures more ad clicks turn into booked consultations.
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Strong branding moves you out of price competition. With premium positioning, patients pay for expertise and reputation, leading to consistently higher margins.
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A 2023 peer-reviewed study in the Journal of Plastic and Reconstructive Surgery found that social media influences up to 40% of patients when selecting a surgeon, underscoring the importance of consistent content that is aligned with your professional brand.
Branding Plans for Plastic Surgeons
“In high-value services, brand perception can influence up to 40% of purchase decisions.” - McKinsey
Patients instinctively trust practices whose branding, website, and social media all project the same professional standard.
Our three-tier system ensures a tailored fit - whether establishing a new practice, elevating what you have, or positioning your practice at the very top of the market. Starting at $20,000 USDwith flexible monthly payment options available.
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A focused solution for new or rebranding practices that establishes a modern, professional image patients trust.
Brand Identity (visual design & tone)
Professional Website
Appear on Google Maps
Professional Clinic Photoshoot
3 Branded Social Media Templates
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Built for practices ready to strengthen perceived expertise and grow their practice by increasing competitive differentiation.
Brand Identity (visual design & tone)
Comprehensive Clinic Website
Higher Google Search Positioning (SEO)
Professional Clinic Photoshoot
6 Branded Social Media Templates
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For practices aiming to own the high end of their market, command premium pricing, and sustain long-term brand authority.
Brand Identity (visual design & tone)
Luxury Clinic Website
Advanced SEO + Paid Ads
Professional Photo & Video Production
9 Branded Social Media Templates
Patient Journey Automation (CRM)
Multilingual Setup
Monthly Social Content & Digital Marketing Plans for Plastic Surgeons
“Trust is the single biggest driver of conversion in premium services - and content is the fastest way to build it.” Harvard Business Review
Once your brand is in place, Vitruviani provides monthly marketing plans that manage social content, ads, patient inquiries, and reviews as one streamlined service. Select the subscription level that’s aligned with your patient acquisition goals. Starting at $3,000 USD / month.
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Best for practices that want to convey a reliable, consistent social presence.
Marketing Goal: Maintain Consistency & Build Trust
Content Creation & Management: Up to 2 Platforms
Before & After Photo Retouching
Patient Questions & Support
Monthly Reporting & Insights
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Designed for practices ready to scale with video content, ads, and regular patient-facing campaigns.
Marketing Goal: Grow Patient Volume
Content Creation & Management: Up to 4 Platforms
Video Content: Up to 2 Monthly Reels
Before & After Photo Retouching
Patient Questions & Support
Paid Advertising Campaigns (up to 4 platforms)
Clinic Blog Posts (Monthly)
Email Newsletter Campaigns (Monthly)
Monthly Reporting & Insights
Ad spend billed separately.
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Premium subscription for market leaders, combining high-frequency content, advanced campaigns, and reputation management.
Marketing Goal: Lead the Market
Content Creation & Management: Up to 6 Platforms
Video Content: Up to 8 Monthly Reels
Before & After Photo Retouching
Patient Questions & Support
Paid Advertising Campaigns (up to 6 platforms)
Clinic Blog Posts (Biweekly)
Email Newsletter Campaigns (Biweekly)
Online Review Management
Monthly Reporting & Insights
Ad spend billed separately.
Illustrative Application of Brand and Content Together: Dr. Sivane
In a 2023 ASPS-published case study, a cosmetic surgery practice’s complete rebrand - including a new website and a social media marketing plan - resulted in a 21% increase in new patient volume.
Dr. Sivane is an illustrative brand identity highlighting the strength of a fully developed brand system reflecting the artistry, strategy, and meticulous attention to detail that define Vitruviani’s work.
The mood board defines sets a refined, aspirational tone that matches a Paris-based clinic serving a style-conscious, international audience.
The desktop design uses a restrained black-and-white palette. Large, editorial-style imagery paired with modern serif typography is a reference to the world of high fashion.
On mobile, the site is engineered for refinement and high performance. Responsive scaling, generous spacing, and touch-friendly navigation make the content feel easy to explore, providing the seamless digital experiences the audience expects.
The Instagram feed acts as a portfolio. The feed is arranged like a magazine layout: alternating imagery, text, and negative space.
Social media templates come with standardized typography and layouts, paired with a library of on-brand images, ensuring the content remains consistent.
The brand's wordmark uses a modern sans-serif typeface with clean lines and generous spacing.
The logo symbol is built with the precision of a monogram, echoing the visual language of luxury fashion and resonating with clients who value exclusivity.
Meet the Founder
Founded by Jen Ahlsten, a brand strategist and designer with a background in marketing, visual communication, and fine art, Vitruviani applies principles of luxury brand strategy and refined aesthetics to plastic surgery marketing.
Vitruviani was founded on the belief that the standards of luxury fashion and hospitality, where perception is tightly controlled and inconsistencies are not tolerated, allowing clinics to position themselves above competitors and attract more selective, quality-driven patients.
Early Access: Secure the Advantage Before Your Competitors Do
Vitruviani is in its launch phase. A limited number of surgeons get accepted into Early Access, gaining founder involvement, preferential rates, and accelerated delivery before the full launch.
This is a one-time opportunity to secure founder-only rates, direct creative direction, and an advantage your competitors won’t be able to replicate once we launch publicly.
With Early Access, You Receive:
Direct Founder Involvement
Your practice’s brand and content are developed personally by the founder.
Preferential Rates
Reduced pricing, available only during launch.
Competetive Advantage
Position your clinic as the premium choice before competitors update their presentation.
Priority Delivery
Your projects move ahead of the queue and begin immediately.
Early Access is limited to two practices. Once filled, these terms will not be offered again.