Jen Ahlsten
Founder of Vitruviani — Luxury Branding and Marketing for Plastic Surgeons
Founded by Jen Ahlsten, a brand strategist and designer with a background in fine art, marketing, and visual communication, Vitruviani applies the discipline of luxury branding to plastic surgery marketing.
Jen Ahlsten is the founder of Vitruviani, a branding and digital marketing agency focused on plastic surgeons and aesthetic clinics. Her work centers on how patients form judgments before booking consultations, and how design and presentation influence perceived quality and pricing power.
She is the author of How Patients Choose Among Plastic Surgeons, a book about how prospective patients evaluate and compare clinics in a digital environment. Her book examines how perception is formed during the research phase, and how branding and presentation influence decision-making. It brings together findings from consumer psychology and behavioral economics, offering a detailed view of how patients interpret quality, credibility, and expertise.