Jen Ahlsten | Founder, Vitruviani
Founded by Jen Ahlsten, a brand strategist and designer with a background in fine art and marketing, Vitruviani applies the discipline of luxury branding to plastic surgery marketing.
Jen Ahlsten specializes in luxury branding and marketing for plastic surgeons, helping clinics achieve high-end market positioning and greater appeal to more discerning patients. Her background is in marketing and fine art, and she is the author of the book Eminence: The New Standard for Plastic Surgery Marketing.
She believes plastic surgery marketing is predetermined to start to embody many of the same principles we see in the marketing of other luxury services. She believes that the clinics that center their approach to meticulously designed brand strategy will create a significant competitive advantage for themselves.