Jen Ahlsten | Founder, Vitruviani |
Author, Eminence: The New Standard for Plastic Surgery Marketing
Jen Ahlsten is a brand strategist and author specializing in luxury branding and marketing for plastic surgeons. She is the founder of Vitruviani and wrote Eminence: The New Standard for Plastic Surgery Marketing.
She publishes educational content on how branding functions as a long-term commercial asset in plastic surgery. Her 2025 study, available on ResearchGate, compares how patients perceive branded and unbranded plastic surgery practices across five dimensions, including trust, intent to book, and willingness to pay a price premium. Ahlsten's background is in marketing and fine art.