Eminence: The New Standard for Plastic Surgery Marketing

Grounded in research from consumer psychology and behavioral economics, Eminence: The New Standard for Plastic Surgery Marketing by Jen Ahlsten explains why website design affects how patients perceive surgical competence, why lower prices can make patients question clinical quality, why educational content can build more durable long-term growth than advertising, and why the surgeon with stronger clinical results may still be overlooked when another surgeon has a more developed digital presence, especially as AI-generated recommendations have begun to impact patient search.