Eminence: The New Standard for Plastic Surgery Marketing
Grounded in research from consumer psychology and behavioral economics, Eminence: The New Standard for Plastic Surgery Marketing by Jen Ahlsten explains why website design affects how patients perceive surgical competence, why lower prices can make patients question clinical quality, and why the surgeon with stronger clinical results may still be overlooked when another surgeon has a more developed digital presence, especially as AI-generated recommendations have begun to impact patient search.
Brand Audit
A focused 60-minute review of your practice's current brand presence, marketing channels, and patient acquisition. Identify where your public presentation is costing you patients, and where your brand positioning is indistinguishable from competing practices.