Vitruviani - Luxury Marketing for Plastic Surgeons
Vitruviani is named after Vitruvius, the Roman architect whose principles shaped classical design and architecture. His work defined three qualities every structure should embody: venustas (beauty), utilitas (function), and firmitas (strenght).
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Vitruviani’s brand is expressed through discipline and restraint. It’s tone is classic and measured, and the written language leans slightly formal and academic.
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Vitruviani’s classic and refined brand appeals to plastic surgeons that ant their artistry to stand out and seek a high market position for their clinical practice.
Homepage design built to carry the brand clearly across devices.
The typographic system combines a sculptural serif for statements with a rational sans-serif for supporting information.
All social media content is created with consistent minimalist, measured tone.
Vitruviani's logotype is designed to be timeless and authoritative. It uses a custom high-contrast serif with extended spacing.
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