Dr. Sivane is a conceptual brand identity designed for a Paris cosmetic surgery practice positioned to serve discerning, globally mobile clients with a focus on aesthetics and exclusivity.
Dr. Sivane — Brand Identity Concept
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Dr. Sivane is a licensing-ready brand identity concept for a cosmetic surgery practice seeking to attract discerning clientele through elegance and timelessness.
What’s Included:
Seamless Brand Identity Across Every Digital Format
2 Logo Variations: Custom Wordmark & Logo Symbol
Typography & Layout System
Custom Color Palette
Responsive Website Design (Mobile, Tablet, Desktop)
6 Branded Social Media Templates
6 Brand-Aligned Editorial Images for Web & Social Use
Business Card & Envelope Design
Brand Voice Guidelines
Before & After Content Guidelines
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Dr. Sivane is built on principles of refinement, clarity, and restraint — designed to attract patients who seek taste, precision, and emotional credibility in aesthetic care.
The visual identity pairs a neutral, monochrome palette with generous spacing and considered typography. This deliberate simplicity signals control and confidence, while subtle feminine undertones — found in the imagery, occassional reds, and high-fashion references — introduce sensuality without compromising clinical trust.
From the website to printed touchpoints, every element is designed to elevate perception and build patient trust from the very first impression.
The moodboard defines the visual direction: seductive and elegant, with imagery that appeals to trend-conscious women. It sets a refined, aspirational tone that matches a Paris-based clinic serving an international audience.
The desktop design uses a restrained black-and-white palette. Large, editorial-style imagery paired with modern serif typography conveys sophistication.
On mobile, the site is engineered for refinement and high performance. Responsive scaling, generous spacing, and touch-friendly navigation make the content feel easy to explore, providing the seamless digital experiences the audience expects.
The Instagram feed acts as a portfolio. The feed is arranged like a magazine layout: alternating imagery, text, and negative space.
Social media templates come with standardized typography and layouts, paired with a library of on-brand images, ensuring the content remains consistent.
Custom business card design featuring the second logo variation, word mark - a modern sans-serif typeface with clean lines and generous spacing.
The brand's logo symbol is built with the precision of a monogram, echoing the visual language of luxury fashion and resonating with clients who value exclusivity.
Book a Complimentary Strategy Call
Book a 30-minute strategy call to review your clinic’s brand presence and marketing, with tailored recommendations to grow your practice.
You will receive:
-Assessment of your online presence
-Definition of your top business priorities
-Clarity on how branding drives ROI
-Guidance to maximize profitability long-term
As part of our launch, the first five clinics receive Founder’s Access; priority scheduling and exclusive early-phase pricing.