FREQUENTLY ASKED QUESTIONS

  • Vitruviani is a creative and strategic partner for aesthetic clinics that want to look as refined and trustworthy online as they are in person. Our services are built to strengthen every part of your brand presence—visually, verbally, and strategically.

    We offer two core service categories, each designed to support a different phase of your clinic’s growth:

    • Brand Development Packages help establish a strong foundation through visual identity, website design, brand strategy, SEO, and professional photography and video.

    • Monthly Content Subscriptions keep your clinic active and consistent with ongoing social media content, platform management, digital advertising, and reputation support.

    We don’t offer one-off services, because patients don’t experience your clinic in isolated pieces—they experience it as a whole. Our packages are designed to make every brand touchpoint feel intentional, consistent, and aligned with the quality of your care.

  • We work with plastic surgeons, dermatologists, cosmetic dentists, and premium aesthetic clinics. Whether you’re launching your first practice or refining an established brand, Vitruviani is a fit if you want a polished, consistent presence that reflects the quality of your care.

  • We don’t just create content—we build visual systems that align every detail with your brand. Our background in high-end design and medical marketing allows us to create refined, compliant, and compelling digital experiences that reflect the real-world quality of your clinic.

  • Our services are offered in curated packages -each designed to keep your brand consistent across all platforms. Patients experience your practice as a whole, so we prioritize clarity across every touchpoint, from your website to your social posts.

    Explore our brand development packages here, and ongoing content creation & advertising subscriptions here.

  • While visual upgrades are immediate, stronger patient engagement and new inquiries typically build within 2–3 months. Our work is designed for long-term growth, helping your practice attract and convert more of the right patients consistently over time.

  • We take regulatory compliance seriously—whether you're based in the U.S. or abroad. Our team creates content that respects regional guidelines for medical advertising, with careful attention to privacy, accuracy, and ethical standards. We also offer content adaptations to reflect local norms, so your messaging remains professional and aligned wherever your clinic operates.

  • The consultation is a 20–30 minute video call where we review your current digital presence, understand your goals, and explore which package best fits your clinic. Our consultations are insight-driven and commitment-free, built to help you make informed decisions.

SERVICES & CLIENTS WE WORK WITH

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  • Absolutely. Vitruviani collaborates with clinics worldwide, including across the U.S., Canada, Latin America, and Europe. Our systems are built to accommodate time zone differences and cross-border needs, and our strategies are always adapted to local context.

  • Yes. We conduct deep market research to tailor each brand and content plan to suit your region’s patient expectations, cultural tone, and regulatory requirements. Whether you’re targeting international patients or operating locally, we ensure your presence feels relevant and aligned with your goals.

  • Yes. We can produce content in English, Spanish, French, and other languages as needed. While full multilingual support is included in our Elite packages, it’s also available as an add-on. If your clinic needs content in multiple languages but doesn’t require the full Elite package, we’re happy to explore flexible options during your consultation.

  • Yes, we accept international payments via Stripe, credit card, or bank transfer. All pricing is quoted in USD, and we accommodate cross-border clients with a streamlined, transparent setup.

  • Our packages are designed to create a clear, consistent brand across all platforms. While we typically don’t offer one-off services, we’re open to tailoring the package scope depending on your clinic’s goals and recent branding efforts.

BRAND DEVELOPMENT PACKAGES

  • If your brand visuals, messaging, or website no longer reflect the quality of your expertise or feel outdated and inconsistent, it's likely time for an upgrade. Strong branding helps patients trust you before they ever step into your practice.

    Schedule a complimentary consultation, and we’ll help you assess whether a refresh or full rebrand will serve your clinic best.

  • Each of our Brand Development Packages are built to give your clinic a professional and cohesive identity. Depending on the tier, our packages include:

    • Brand strategy and positioning

    • Logo design and visual identity (color palette, fonts, layout styles)

    • Voice & tone guidance (how your clinic communicates in writing)

    • Brand guidelines (so your materials stay consistent)

    • Custom website design

    • Professional photography and video production

    • SEO (search engine optimization, so your clinic is easier to find online)

    • Printed collateral or branded templates (for physical or digital use)

  • Each package is designed to meet different levels of need, not just stages of growth.

    • Foundational is ideal for both new practices and established clinics that want to elevate their branding without a major investment. It includes all the core essentials—strategy, brand identity, website, professional visuals, and SEO—so your practice can present a cohesive, polished image across every patient touchpoint.

    • Advanced suits growing clinics that are ready to deepen their digital reach and streamline their communication. This tier builds on the core with additional tools like print/digital collateral, performance tracking, and reputation management.

    • Elite is for clinics aiming to lead in both local and international markets. It includes multilingual support, patient journey automation, ad setup, and strategy refinement—built to help high-performing practices scale, differentiate, and convert.

    Compare the full breakdown here, or book a consultation and we’ll help you find the best fit based on where you are and where you want to go.

  • Yes. We regularly work with clinics that have existing brand materials but feel their presence no longer reflects the level of care they deliver. Our process can include refinement, not just reinvention. Whether you want to elevate your visuals, update your messaging, or improve user experience, we’ll build on what works and bring everything into a consistent, higher standard.

    If you’re unsure how much change you need, book a consultation and we’ll review your current brand together.

  • A cohesive, high-quality brand builds trust quickly and signals professionalism. Carefully designed branding raises the perceived value of your expertise, increasing patient inquiries and reducing the time it takes for people to choose your clinic.

    Branding also lays the foundation for all your future marketing efforts, saving time and budget long-term.

  • bsolutely. Strategic insight is foundational to effective branding. Every package begins with research that looks at:

    • Local competitors—so you stand out in your immediate market

    • International leaders—so your branding holds up on a global scale

    • Patient expectations—so we design and position your clinic in a way that resonates with the people you want to attract

    This research isn’t just surface-level; it informs everything from the tone of your messaging to the structure of your website and the style of your visuals. It ensures that your clinic’s brand feels relevant, desirable, and different from everyone else in your space.

MONTHLY CONTENT & ADVERTISING

  • Each subscription is designed to help your clinic stay visible, consistent, and strategic online - letting you concentrate on patients, not content planning.


    We offer three tiers: Foundational, Advanced, and Elite.

    • Foundational covers professional content creation and management for 2 platforms, along with weekly analytics reporting.

    • Advanced adds more platforms (4 total), plus blog writing, custom newsletters, video content, and quarterly planning calls.

    • Elite is for clinics with wider reach—offering content for up to 6 platforms, paid ad campaigns, weekly blog and video content, reputation management, and quarterly reporting.

    Browse the full comparison here.

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  • Our packages are structured for clarity and efficiency, but we’re flexible when it makes sense. If you need to swap or add a component—like replacing a blog with more video—we’ll review what works best for your strategy.

    Reach out and we’ll explore what adjustments are possible.

  • We handle all strategy, copywriting, design, and publishing—so you don’t have to worry about content creation in the traditional sense. The only thing we ask is that your clinic provides consistent before-and-after photos and any visuals that require patient consent. These images are essential for showcasing your results and building trust.

    We provide clear photo guidelines to help your team capture images that align with your brand and meet platform standards. Everything else is handled by us.

  • Yes, but only in the Advanced and Elite plans.

    • Advanced includes ad campaigns on up to 4 platforms.

    • Elite includes ad campaigns on up to 6.

    We handle everything related to the ads—design, copywriting, setup, and performance optimization. However, the actual ad spend (the amount you pay to the platforms like Meta or Google) is not included in the package price. This is billed separately by the platform and can be scaled based on your budget.

  • Yes. Many of our clients have an in-house marketing coordinator or team—and we work alongside them seamlessly. Internal marketers are often focused on time-sensitive tasks like social media engagement, community management, promotions, newsletters, and day-to-day execution.

    Vitruviani steps in as a creative and strategic partner. We handle the bigger-picture elements—building a consistent brand system, creating professionally designed content, optimizing paid ads, and ensuring your online presence reflects the level of care your clinic delivers.

    Working together allows your internal team to stay focused on the clinic’s voice and daily rhythm, while we bring outside perspective, elevated design, and long-term strategy. The result: faster execution, better consistency, and a brand that grows with you.

PROCESS & ONBOARDING

  • The process begins with a complimentary consultation. During this call, we’ll review your clinic’s current branding, content creation, and goals. We’ll then help you identify what level of support makes sense for your clinic’s stage, and answer any questions you have.

    Book your consultation here.

  • Once you confirm the collaboration, we’ll send over your service agreement, welcome materials, and an onboarding questionnaire to understand your brand, services, and priorities. We’ll then schedule a strategy call to align timelines, coordinate access to assets and platforms, and outline the delivery process. From there, we move into either brand development or monthly content creation, depending on your chosen package. You’ll always know what to expect, and we’ll guide each step.

PRICING & PAYMENT PLANS

  • Our packages are priced based on the scope, scale, and depth of the services included. Because every clinic has different needs and goals, we tailor recommendations during your consultation rather than listing one-size-fits-all pricing. To get a personalized estimate, we recommend scheduling a complimentary call.

  • Yes. For brand development projects, an initial deposit is required to confirm your start date and begin onboarding. This secures your place in our production calendar and allows us to allocate resources accordingly. Monthly content subscriptions are billed on a recurring basis, with the first payment due before content planning and production begin.

  • Yes. For brand development projects, we offer flexible payment plans split across 3, 6, or 12 months depending on the scope. An initial deposit is required to reserve your start date and begin onboarding—this ensures your project is properly scheduled in our production calendar.

    Monthly content subscriptions are billed on a recurring monthly basis, with the first payment due before content planning and creation begins.

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  • Absolutely. You can upgrade or change tiers as your goals evolve. For example, a clinic starting with two platforms might scale up to add video content, ads, or newsletter campaigns as they grow.

  • Yes, with 30 days’ notice. This allows us to close out your content calendar thoughtfully and hand things off smoothly. Should you return in the future, we’ll still have your brand assets and strategy on file for a seamless restart.

TERMS & LEGAL

  • We treat all patient-related content with strict care. Before-and-after photos, even without names, may still qualify as protected health information. That’s why we require proper written consent from patients before using any such images in your marketing materials. We also provide clear guidance to ensure your clinic obtains and stores these permissions correctly.

    While Vitruviani is not a HIPAA-covered entity, we operate in alignment with best practices for compliance and privacy protection.

  • We treat all client materials with care and confidentiality. Any content or documentation you share is stored securely and used solely for the purposes of your project. If you plan to feature patient images or testimonials, we’ll provide clear guidelines to ensure the right permissions are in place.

  • Yes. Once the project is complete and your balance is settled, all final deliverables—logos, designs, website files, and other approved assets—are yours to use freely.

    Vitruviani retains the right to feature completed work in our portfolio, social media, and marketing materials to demonstrate the quality of our services. Of course, we always present client work with professionalism and respect your preferences if you'd like something withheld from public view.

  • Yes. If you’d prefer to keep aspects of your strategy, patient demographics, or clinic materials private, we’re happy to sign a mutual NDA. We understand the value of discretion - especially for high-profile or competitive practices - and take confidentiality seriously.

  • Vitruviani is registered as an LLC in the state of Wyoming, United States.