AHLSTEN-STAHLBERG GALLERY

Creating a refined digital presence for a contemporary art gallery with a quiet global gaze.

Ahlsten–Stahlberg is a curated online gallery offering fine art prints and original works from a distinctive mix of modern masters and contemporary voices.

This project brings together brand strategy and art direction to support a gallery that values aesthetics, access, and timeless taste. The brand identity was developed to mirror its curatorial ethos — subtle contrasts, historical sensitivity, and clean visual rhythm.

The logotype pairs elegance with clarity, balancing a serif–sans serif interplay that evokes both restraint and personality. The monogram “AS” becomes a soft signature, adaptable across printed and digital contexts.

The website was designed as a neutral stage: white space and minimal navigation allow the artworks to speak. Product pages combine factual clarity with collector-focused language, while the overall structure prioritizes both discovery and trust.

Ahlsten-Stalberg Logo