Ahlsten-Stahlberg Gallery
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Ahlsten-Stahlberg is a curated online gallery presenting contemporary and modern art from global artists.
The gallery needed a brand identity that felt as considered as its collection - minimal, precise, and eclectic. Our goal was to build a brand that would resonate with collectors, curators, and interior designers seeking a trusted partner for their art purchases.
www.ahlsten-stahlberg.com
www.instagram.com/ahlsten_stahlberg -
To accommodate a diverse range of pieces, the gallery’s design language is minimal, editorial, and timeless.
Visual hierarchy is established through generous whitespace, monochromatic color palette, and minimal typography. Copywriting was crafted to be precise, art-literate, and editorial. Each artwork description draws on cultural references, poetic observation, and historical nuance.
Brand tone remains cool yet personal, grounded yet subtly emotive.
The AS monogram is set in a custom logotype that mirrors the gallery’s blend of sensitivity and structure.
Instagram functions as a digital showroom, introducing the gallery’s taste and selection to new audiences who discover it through design, architecture, and art-related content.
The gallery's web design was built to reflect a neutral base featuring monochromatic palette, elevated sans-serif typography, and intentional use of negative space.
The gallery's website is fully mobile responsive; images, text, and navigation automatically scale to the screen size, so collectors can browse artworks, read details, and make enquiries comfortably from any device.
