Dr. O.212 — Brand Identity Concept

Dr. O.212 is a license-ready brand identity created for a cosmetic surgery clinic, tailored for a practitioner who seeks to convey control, subtlety, and elevated visual authority through their branding.

What’s Included:

• Seamless Brand Identity Across Every Digital Format

• 2 Logo Variations: Custom Wordmark & Logo Symbol

• Typography & Layout System

• Custom Color Palette

• Responsive Website Design (Mobile, Tablet, Desktop)

• 6 Branded Social Media Templates

• 6 Brand-Aligned Editorial Images for Web & Social Use

• Business Card & Envelope Design

• Brand Voice Guidelines

• Before & After Content Guidelines

Dr. O.212 is built around the principles of precision, minimalism, and restraint. The custom logotype and circular emblem convey control and intentionality, while the spacious layout emphasizes clarity over clutter.

The monochrome color palette reinforces clinical cleanliness and timeless elegance — a deliberate choice to avoid trend-based hues and instead evoke enduring trust. Editorial typography and high-contrast lighting bring structure and sophistication, while visual references to sculpture, surgical tools, and soft skin tones introduce a sensual edge within a strict visual frame.

Every design element is pared back to its essentials, creating a brand world that feels exact, elegant, and emotionally grounded.

This concept is available for exclusive licensing (one clinic only) or can be tailored to your practice with updated naming, visuals, and messaging. For continued marketing, Vitruviani can serve as your content creation partner, or deliver brand guidelines to your in-house team or external agency. Licensing and brand handover are typically completed within 10 business days.

Interested in adapting Dr. O212 to your clinic? Contact us to explore next steps.