FOUNDATIONAL Brand Development Package

Whether you're opening your first location or refining an underdeveloped image, this package is designed to help you present your clinic with confidence.
It gives you everything you need to look polished, build trust online, and start attracting the right kind of patient — without overextending your time or resources.

This is our most focused brand development package — designed to give you exactly what you need to start strong, without the added layers you may not need yet.

This is the starting point many surgeons choose when launching their first clinic or bringing clarity to an inconsistent brand. It removes the uncertainty around patient-facing design and replaces it with structure, strategy, and credibility.
Whether you’re stepping out on your own or elevating an existing practice, this package gives you the tools to present yourself with utmost professionalism. You’ll have a professional presence that reflects your standard of care - without having to figure it all out yourself.
This isn’t surface-level design. Every element - from typography to layout to tone - is made to influence how your brand is perceived and how patients choose you.
Our process respects your time, keeps decisions clear, and delivers results with minimal effort on your end. You’ll know what to expect at every stage, without needing to manage the process yourself.

What to Expect

Define your clinic’s personality, messaging, and visual identity (logo, colors, fonts) to ensure a consistent and professional look across all platforms.
Elegant, ready-to-use social media templates designed to match your brand and make posting fast, easy, and cohesive.
A photoshoot at your clinic to capture professional images of you, your space, and team, for use across your website and marketing.
A modern, mobile-first, aesthetically pleasing website tailored to your clinic’s brand and patient experience.
Get found by nearby patients with Google Business setup and on-site search optimization.

Return on Investment

On average, new brand systems and SEO-optimized websites lead to a noticeable increase in visibility - often 30–50% when supported by consistent posting and positive patient reviews.
Patients are more likely to book consultations when the clinic looks professional, consistent, and trustworthy online. Clean design, intuitive structure, and branded messaging reduce friction.
When you don’t reinvent the wheel for each post, your team saves time. Branded templates and clear tone guidelines speed up execution across platforms.
Clinics with optimized Google Business Profiles, structured metadata, and local keywords rank higher in local search — leading to more calls, website visits, and bookings.
Research shows that people are more likely to trust, return to, and recommend brands that feel familiar and reliable across every interaction - online and in person.

PROJECT STAGES

We start with an in-depth intake form and a 60-minute strategy call to clarify your clinic’s goals and audience. This session ensures every creative decision reflects your long-term vision and market positioning.

Your involvement: Intake form + 60-minute call.
We use this week to translate insights from the strategy session into a clear creative direction. This includes defining your visual tone, messaging style, and positioning approach — all tailored to resonate with the patients you want to attract. This internal work sets the foundation for your brand identity and design.
We create your complete brand identity, including your logo suite, typography, color palette, and tone of voice. You'll review the concept and provide feedback for one round of refinement.

Your involvement: Concept review + final approval.
We begin with a professional photoshoot at your clinic, capturing images of you, your space, and team. These visuals are then integrated into your custom website and marketing assets. At this stage, you’ll review everything from site design to social templates to ensure consistency before launch.

Your involvement: Be available for the 60–90 minute shoot + 30-minute review session.
We launch your website, configure your SEO, and deliver your complete brand system, guidelines and visual assets in an organized folder.
One month after launch, we schedule a check-in to see how everything is performing and answer any questions that may have come up. This is your opportunity to get feedback, clarify next steps, and make sure your brand is functioning smoothly in the real world.

Your involvement: 30-minute follow-up call.

Selected clinic Branding examples